暗号資産取引サービスを扱うフィンテック企業のインナーブランディング
コインチェック株式会社
Branding, Graphic
社内外へ認知や浸透を促進するため、コインチェックらしさを体現する価値観「MOST」をビジュアル化。コインチェックのUX部、人事部と協議と重ね、先進性と温かみのあるシンボリックなマークで表現しています。マークは、今後イベントやツールなどで使われることを想定し、展開のしやすさを意識しています。また、もらった人が特別感を感じられるよう、特色や用紙など印刷の仕様にも工夫を行なっています。SpeakerDeckを用いてオンライン上で公開することで、求職者やパートナー企業にもメッセージを伝えています。
Inner branding for a fintech company dealing in crypto asset services
With the mission of making the exchange of new value accessible, Coincheck Co., Ltd. provides crypto asset trading services, NFTs, and other services that go beyond preconceived notions of business. With the expansion of their business, they produced a culture book that summarizes their mission, values, and other aspects of what makes Coincheck unique. Highlights was in charge of planning, editing, designing, and printing directing for the book.
We gave shape to "MOST," the values that embody Coincheck's uniqueness, to promote recognition and internal and external awareness. Through repeated talks with Coincheck's UX and HR departments, we created a symbolic mark that is both progressive and warm for this concept. The mark is designed for easy use in future events and tools. We also made special effort in its printing specifications, including special colors and paper, help give it a unique feel. By publishing it online with SpeakerDeck, we are also sending the message out to job seekers and our partners.
コインチェック株式会社
Production
highlights inc.
CD：下川大助 ( highlights inc. )
AD：大山晃弘 ( highlights inc. )
De・PM：剱持龍一 ( highlights inc. )
De：苗村美波 ( highlights inc. )
CW：木下博司 ( MEETING Inc. )